“We’ll have an equation of how much we invest to grow and build that liquidity pool versus how much we decide it will depend on LTV-CACs in those markets at the time. How much do we want to try and drive that growth and build that liquidity? “The question is how much we want to invest in PokerStars and the fact that we’ve got shared liquidity across multiple states. “We would expect between half and two-thirds of that $75 million to go away if FOX Bet was no longer operational,” Jackson said during the call. It also reported that FOX Bet and PokerStars combined for 3% of US revenue for the quarter, but they also represented 30% of quarterly losses in the US. That’s according to CEO Peter Jackson, who mused during a call with analysts last March that the company could invest savings from no longer having to run FOX Bet into PokerStars, which combined its player pools in Michigan and New Jersey on January 1.įlutter had just reported US losses of $75 million for Q4 2022 at the time. How much do we want to try and drive that growth and build that liquidity? Flutter Entertainment could invest up to $50 million into PokerStars US to attract more players in Michigan and New Jersey now that FOX Bet has stopped accepting wagers and will cease operations at the month’s end.
The question is how much we want to invest in PokerStars and the fact that we’ve got shared liquidity across multiple states.